10 Best Practice to Improve Your SEO Rankings in 2025

In my experience, this is tough to do if your content is already written. In other words, you don’t want to greet people with a giant stock photo that takes up the entire above the fold area of your page. Which is why it’s super important to hook people the SECOND that they land on your website from Google.

Welcome to The New Google SEO Guide!

Behind Majestic is an advanced link intelligence map, which is perfect for grasping your website’s place on the Internet. After you have a basis for your SEO strategy, you can get started with on-page SEO. Checking your SEO via an in-depth audit will help you understand which areas of your site need the most help. SEO or Search Engine Optimization is defined as the process of improving (optimising) the visibility of a website/webpage on Search Engines, such as Google, Bing, etc.

The more commonalities between pages, the higher the probability that a given subtopic is important to the searchers. There’s an interesting analysis of the “coffee” keyword by Kayle Larkin. I highly recommend it if you want to get a hint on how to spot these kinds of opportunities. We’ll talk about search intent more in the next step of this guide. Usually, searchers either want to learn something, buy something, or find a specific website.

Learn how to get more business from organic search with our SEO guides for local businesses. They’re the pages that Google and other search engines show in response to a user’s search query. This beginner’s guide, consisting of seven chapters, has everything you need to understand the basics of SEO and start ranking higher. You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge your own path to SEO mastery. The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools–enabling anyone to create and grow online.

Before starting the hiring process, determine why you’re hiring an SEO specialist in the first place. Google Keyword Planner, a free tool, can also help you search for words or phrases related to your products or services. To stay ahead of the constantly evolving algorithms and industry trends, you can read about them through industry-leading blogs covering SEO and marketing topics.

If you see any issues listed, I recommend getting those fixed ASAP. Now that Google uses a mobile-first index, problems with your site’s mobile usability can directly impact rankings. The key is to add internal links where they make sense to your high-priority pages. That way, Google and alternate search engines can see that my page covers my topic in-depth. Which told me that people searching for “local SEO” didn’t want a list of tips, a case study… or any other content format. At this point your list of keywords should be A LOT shorter than when you first started.

Answers to search queries pulled from a top-ranking page that show up near the top of the SERP. If you’ve read anything about SEO before, you’ll know there’s lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know. The starting point in SEO is to understand what your target customers are searching for. Now that you know what the main SEO strategies are, you might be wondering what to do next.

• While you should shift resources toward BoFu keywords, some top-of-funnel content still has value.
• You can see which ones are rising and which are falling, and by how much.
• This prevents unnecessary loading of large images on smaller screens, enhancing mobile performance.
• Updating your existing content is a great way to improve your SEO with less effort than creating completely new content.

Create a positive user experience

Regularly share your reports and provide actionable recommendations based on your analysis. Observe how people use and interact with your website by looking at data about their actions and behaviors. Google Analytics is a free tool that provides detailed information about who visits your website, how they use it, and how well it performs. You can use Google Alerts to help you track when and where your brand is being mentioned online. In today’s internet-driven world, having an online presence is a make-or-break necessity for businesses of all shapes and sizes.

These techniques violate search engine guidelines and are aimed at exploiting weaknesses in algorithms to achieve quick and often short-term gains. The most important topic that you need to learn in this SEO Tutorial is how does this SEO search optimisation works. SEO works by optimizing various elements of a website to make it more accessible to search engines, ultimately improving its visibility and ranking in search engine results pages (SERPs). An essential component of SEO is SEO Anomaly image optimization which greatly improves user experience and boosts search engine rankings. They give you direction on how to connect you with your audience. And, if implemented correctly, you can use keyword-optimized content to connect with your audience when they are ready to make a purchase.

Make your content easy to digest

This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago. Clearscope looks at search trends and suggests keywords and topics that match what your audience is searching for. If I were in charge of Airbnb’s SEO, I could upload a file with a large list of keywords. For instance, I might include 50,000 words tied to various locations in the US.