A 7-Step SEO Strategy for More Organic Traffic 2025

The easiest way to do that is to exclude URLs containing /blog/ (or whatever subfolder you use for the bulk of your ‘informational’ content) using the exclude feature. If we were closer to the competition, getting a few more good backlinks could make all the difference. They help visitors find their way around and pass PageRank to pages. Ensure that the collaboration feels natural and provides substantial value to the audience of both parties, as this increases the likelihood of earning a backlink.

✅ Aim For Between 50-60 Characters (& Maybe More for Mobile)

This is valuable information you can use to identify new keyword opportunities and improve your multilingual content strategy. Hreflang is an HTML attribute that Google and other search engines use to ensure they serve users the right version of the page. Organizing your content and displaying the relationship between pages can provide powerful signals to LLMs (in addition to search engines). I may sound like a broken record, but topical authority has far more potential for LLMs than “highly optimized” pages focused on exact-match keyword phrases.

Step 2. Find relevant “middleman” opportunities

This wasn’t the user experience search engine visitors wanted. So I rewrote my content to match this keyword’s Search Intent. Meta descriptions are the roughly 155 characters used to describe what is on your web page. The HTML tag is used to provide would-be visitors with a brief summary of the web page content. When writing meta descriptions, make sure they are compelling, include relevant keywords and are true reflections of the content on the web page. Once you know what your keywords are, it is important to incorporate them into page titles and descriptions.

• Meta descriptions are the roughly 155 characters used to describe what is on your web page.
• As many as 82% of people won’t make a purchase in major consumer categories without local language support.
• If we dissect a bit further, we can see that they rank for a lot of pain points keywords.
• But a lot of the ‘get rich quick with AI’ types sold people some serious SEO strategy snake oil that turned out to be a big serving of scaled content abuse.
• So, create a timeline to execute the various parts of your SEO strategy.

In late 2022, Google’s “helpful content update” confirmed its intention to focus on people-first content. It’s becoming impossible to trick search engines with the black hat SEO techniques of yesteryear as the algorithms learn what’s truly helpful for users. A search engine SEO Anomaly optimization strategy is the practice of improving your website’s ranking and appearance on the search engine results page. It’s all about aligning the content you create with your ideal customers.

Because they have the potential to drive a lot of traffic and aren’t too difficult to rank for. Use Semrush’s Organic Research tool to benchmark your current rankings. It shows your positions for all keywords—not just those you already know you want to rank for. Craft high-quality content, expand your backlink profile, and fix your website’s technical issues — stay consistent in these actions, and you’ll surely be pleased with the results. If you feel stuck in the SEO labyrinth, you’re always welcome to get in touch with our team so we can guide you through all the issues.

With the rise of smart speakers and mobile voice assistants, optimizing for voice search is becoming essential for maintaining and improving search visibility. Easy navigation is crucial for retaining visitors and guiding them through your website. Use clear and consistent navigation menus, include a search bar for quick access to content, and ensure that important pages are no more than a few clicks away from any point on your site. Good navigation improves user satisfaction and encourages visitors to explore more of your site. Ensure your business name, address, phone number (NAP), and other details are accurate.