SEO Strategy Plan: The 8-Step SEO Strategy

Make a note of the current number of referring domains, backlinks, and monthly visits in your template. To get a snapshot of your keyword rankings, go to the “Top Organic Keywords” section in Domain Overview. Domain Overview is primarily a competitive research tool, but it can be a good starting point if you don’t have an analytics tool set up yet. Benchmarking your current SEO performance helps you set goals, track results, and identify what works and what doesn’t.

Chapter 3:How to Get World-Class Links With Content Marketing

And if you want to manage all the processes more efficiently, try working in sprints and analyzing the results of each work week. After thinking through your priority list for optimizations, you’ll want to establish a baseline of current SEO performance and create a method to track your progress. After you’ve done the keyword research and determined what your meta title should be on core pages, they’re typically relatively easy to update in your CMS or the backend of your website. When you monitor your analytics, you can see numerous metrics that will provide you with insight into your campaign. You can track page views, time on page, conversions, and more.

Find Your Competitors’ Valuable Keywords

If you don’t know what your searchers are looking for, you’re guessing. Earlier you put together a mind map to put preliminary ideas on the table. You considered things that you’ll now need to thoroughly scrutinize. Here is a list of considerations to hold your SEO strategy against.

Site migrations can lead to significant headaches if not handled carefully. A garden center faced a situation where a faulty site migration resulted in numerous broken URLs. These broken links were not only frustrating to users but also detrimental to SEO.

• Our conversion-focused content doesn’t just attract visitors; it turns them into paying customers.
• Your website must also be technically sound and optimized for search engines.
• Of the four types, commercial and transactional can be considered high-intent keywords.
• So I should be able to get at least a handful of the same links they have.

Google wants to know that you’re qualified to deliver information to searchers. And if you’re selling a product, it wants to know that you’re legitimate. Once upon a time, you used to be able to include the keyword in the title, headings, and text and rank well. Look at your competitors’ pages, and keep their qualitative attributes, such as their history in the industry, in mind. Even if we managed to rank on the first page, our click-through rates would probably be lower because this is such a competitive term.

All you’re doing is trying to understand how a search engine’s algorithm determines how to rank content in what order. As we’ve navigated through these ten essential steps, it’s clear that a comprehensive and adaptive approach is key. Focusing on these on-page SEO elements will not only make your website more attractive to search engines but also provide a better experience for your visitors.

Use the “Business Potential” framework I shared earlier to estimate a keyword’s value. Record keyword opportunities like this in the SEO strategy template. Add their ranking positions but don’t worry about the other columns for now.

It’s reckless to assume you can go into any established company and lob a strategy onto their laps, expecting them to follow it with disregard to their existing plans, politics, and red tape. Candidly, this may be the quickest way to get fired and show you’re not aligned with the existing business goals. However, if you’re consistently losing traffic, you’ll need to adjust your SEO plan. Start at the beginning of your SEO plan checklist, or contact an SEO agency BHS Links for assistance. When updating the content identified during your SEO audits, always focus on enhancing topical relevance, internal linking, and media.